Data-driven decisions for Smart Marketing

Nash360 implements advanced ML techniques to intelligently stitch customer experiences. It brings together the fine-grained customer data & personalises marketing actions with Predictive AI.

Personal Data

Personal Data

Behavioural Data

Behavioural Data

Psychographic Data

Psychographic Data

Social Data

Social Data

Engagement Data

Engagement Data

NLP Engine

Entity Resolution

Unique Customer Data Lake

Predictive AI Engine

Customer Intelligence Layer
Price Points

Price
Points

Product Recommendation

Product
Recommendation

Customer Potentail

Customer
Potentail

Lifetime Value

Lifetime
Value

Future Engagement

Future
Engagement

Marketing Channels

Marketing
Channels

Personalised Offers

Personalised
Offers

Advertising
AI Engine

Marketing AI Engine

Email

Email

Push Notfication

Push Notfication

In App Messages

In App Messages

Lookalike Audience

Lookalike Audience

Re-Marketing

Re-Marketing

Programmatic Marketing

Programmatic Marketing

Dynamic Landing Pages
flow 360

Customer Service

Make every service interaction count with Nash360. Increase customer retention rate substantially by enhancing Customer Satisfaction.

“55% of customers would pay more for a better experience” (source: defaqto research)

Agent Prioritisation

A wrong service call can cost you a loyal customer. Nash360 automatically recognises critical customer cases and assigns them to an agent.

Chatbot

Cut down the customer care costs by automating the personalised interactions using NLP. Now every FAQ will have a precise and satisfactory answer.

customer-service
Marketing-automation Marketing-automation

Marketing Automation

Most businesses spend a hefty amount of money on vague marketing decisions. With Nash360, work smarter and put your marketing campaigns on auto-pilot.

Personalisation

Get unified customer profiling and cut down the ambiguity with Nash 360. Targeted Marketing ensures dynamic and logical communication, topped with robust customer segmentation for a one-on-one engagement experience on the right channels.

Optimisation

Make the most of your marketing budget! Nash 360 applies machine learning to optimise your marketing campaigns in real-time which yields more results. Get an in-depth view of customer lifecycle analysis and maximise the potential of your ads.

Sentiment Analysis

Nash360 is connected with over 50,000 data sources over the internet. It reveals deeper insights by interpreting and identifying every user sentiment using advanced Natural Language Processing. Analyse your consumer sentiments, add a human touch to your social interactions and stay ahead of your competitors.

sentiments
sales optimisation

Sales Optimisation

With improved sales forecasting, Nash 360 adds more power to your sales team. Your team can focus on the right leads by getting a clear, crisp and holistic customer view instead of relying on their instincts. Personalised dashboards help them to keep a visual track of sales pipeline and revenue targets.

Lifetime Value

Customer Lifetime Value shapes the future for a successful business. Understand your existing customers better by determining high-value clients to run a successful cross-selling campaign. Nash360 provides an in-depth customer behaviour insight to maximise revenue and minimise marketing budget.

lifetime-value