Your fresh brew of updates for use of AI, Machine Learning, Big Data and IoT in development, production of new business solutions.
Customer Experience is the Endgame for Marketers and the advancement in MarTech, esp. Marketing Automation in the form of Deep Learning is driving the gamut.
Data can make shopping delightful, convenient and personal for customers. Retailers can do a lot with the current data to optimize their business through AI and Advanced Analytics.
Recent advances in data-driven technologies have definitely created new ways to improve customer acquisition process. Imaginative and Careful marketers are finding innovative ways to acquire quality leads, convert better and keep customers happy with delightful experiences.
Customer segmentation analysis identifies & separates your client base into distinct groups with common characteristics to help you gain a deeper understanding of the profile of each segment. It uncovers significant similarities & differences between the behaviour and demographics of each segment.
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