A targeted audience is key to an effective sales and marketing campaign. To increase the sales of indemnity insurance, Tuple created an on-demand API to collect data of the doctors from directed sources in Malaysia.
We built a model based on the propensity score of 60,000 leads and narrowed down the target base to 8%. We ran a digital marketing campaign on this 8% database that resulted in a 300% increase in market share.
Tuple improved the brand awareness of GCOX by analyzing their website traffic, keyword data, and monitoring online sentiments to revamp the PR strategies to run multiple campaigns programmatically. This has improved the site’s ranking by 136%, improved performance from 64% to 96% and maintained a cost acquisition threshold of $0.5 per lead.
To enable J&J in understanding their customer behaviour better, Tuple created a 360-degree view of their customers with the help of AI and Machine Learning based models. 93% of J&J’s clients with additional spending power were identified and 8% of disengaged customers were reactivated with churn prediction models.
To save concierge’s workload in providing personalised recommendations to guests/visitors, Tuple developed a mobile app for tourists with an end user dashboard integrated to hotel’s backend. We saved manpower by 2.2 man-hours a day. We also helped the marketing department to understand their customers need, their interests and choices. By this, we were able to improve guest review ratings on Online Travel Agent sites.
Finding Qualified Sales Leads was a huge problem for Lapp-the global leader of cable manufacturing in the Korean market. Tuple helped them in understanding existing customers’ profile and collecting comprehensive information of businesses that would essentially require Lapp’s products and solutions. A 5% increase in customer growth was witnessed at the time of project completion after 6 months.
"Tuple is definitely at the forefront of the MarTech space and has helped us with all the heavy lifting in customers’ behavioural profiling through A.I. and machine learning technology. To begin with our data quality is nowhere near optimal, however, these guys are true to their commitment and willing to go the extra mile to deliver on promised. What we particularly like is the fact that Tuple has given us the capability to imagine about what’s more we can do to better understand our customers. It felt like getting that extra pair of eyes and that something extra to compete in the market. Our company has really enjoyed working with Anmol and his team!"
Tuple helped us identify additional business potential from our existing customers, helping us to direct and focus energy of our sales channel towards strategising and spending accurate efforts towards achieving yearly target.
The Tuple team can comprehend the problem space quickly. They have helped research, refine the problem, challenge the assumptions and provide analytical insights to the data problems we have given them. It helps when the ream can span domains and provide solutions based on their experiences from a totally unrelated field.
Tuple has found an impressive use of AI, which is helping us to grow more with fewer resources.
The professionals at Tuple Tech really took the time to understand our business and its unique marketing needs. With their technology and expertise, they created a personalised approach that has helped streamline our marketing processes and add value to our business. We really appreciate the time they have dedicated to helping our company grow."
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