A targeted audience is key to an effective sales and marketing campaign. To increase the sales of indemnity insurance, Tuple created an on-demand API to collect data of the doctors from directed sources in Malaysia.
We built a model based on the propensity score of 60,000 leads and narrowed down the target base to 8%. We ran a digital marketing campaign on this 8% database that resulted in a 300% increase in market share.
Tuple improved the brand awareness of GCOX by analyzing their website traffic, keyword data, and monitoring online sentiments to revamp the PR strategies to run multiple campaigns programmatically. This has improved the site’s ranking by 136%, improved performance from 64% to 96% and maintained a cost acquisition threshold of $0.5 per lead.
To enable J&J in understanding their customer behaviour better, Tuple created a 360-degree view of their customers with the help of AI and Machine Learning based models. 93% of J&J’s clients with additional spending power were identified and 8% of disengaged customers were reactivated with churn prediction models.
Being the frontier of smart retail, Tuple empowered Decathlon with the competitive edge of real-time checkout using video feeds and RFID which enables 24 hours of store operation without any increase in the store manpower. A mobile application with facial recognition (~100% accuracy) from CCTV feed using neural network was created in just a span of 3 months.
To save concierge’s workload in providing personalised recommendations to guests/visitors, Tuple developed a mobile app for tourists with an end user dashboard integrated to hotel’s backend. We saved manpower by 2.2 man-hours a day. We also helped the marketing department to understand their customers need, their interests and choices. By this, we were able to improve guest review ratings on Online Travel Agent sites.
Finding Qualified Sales Leads was a huge problem for Lapp-the global leader of cable manufacturing in the Korean market. Tuple helped them in understanding existing customers’ profile and collecting comprehensive information of businesses that would essentially require Lapp’s products and solutions. A 5% increase in customer growth was witnessed at the time of project completion after 6 months.
Tuple has helped us to increase our community to over 20k members. We are able to understand our community members better with the help of tuple services.
Tuple helped us identify additional business potential from our existing customers, helping us to direct and focus energy of our sales channel towards strategising and spending accurate efforts towards achieving yearly target.
The Tuple team can comprehend the problem space quickly. They have helped research, refine the problem, challenge the assumptions and provide analytical insights to the data problems we have given them. It helps when the ream can span domains and provide solutions based on their experiences from a totally unrelated field.
Tuple has found an impressive use of AI, which is helping us to grow more with fewer resources.